Securitas, introduced a smart pocket size device that allows you to communicate directly with a central line in emergency cases, with a build in mic and GPS.
The challenge: To tell 3 different stories at the same time without confusing the audience while maintaining the focus on the 24-7 Help Button.
They had a very clear view of what they wanted and during our first meeting all we did was listen and ask questions. Only by listening you can understand and meet the client’s goal. The client wanted to portray 3 different stories while having their product and service at the center of it all.
The animation / VFX
For the animation of the 24/7 panick button we collaborated with Shroom Studios to create the base of the 3d animation. After receiving the basic animation we composited the light effects, electricity grid to achieve that high tech feel.
Mi·nu·ti·ae the small, precise, or trivial details of something.
The difference between something good and something great is in the details.
Sarah de Jong
Motiongrapher/ vfx Artist
Premiere, Photoshop, After Effects, 3DS Max